The Blog

Most Inexpensive Advertising Forms-Banners!

When companies are looking to advertise they have many choices to make. Many questions such as: do they want to hand out flyers, advertise on television and radios stations or print banners to display in various locations?

Banner advertising has always been a popular choice for most businesses in the past and this is still the trend today. This is largely because banners are one of the most versatile and inexpensive forms of advertising available. The biggest thing advantage banner printing is that the banners can be re-used over and over with no further money spent on reprint.

There is a whole range of materials used in banner printing such as vinyl, plastic and nylon; some being more durable than others.

Banners can be attached to surfaces by pole pockets in which the banner just slides onto a pole, or grommets in which they are attached by rope. Of course, banners can be printed either horizontally or verti call y, further enhancing the opportunities for use.

For banners to be most effective there are some rules to adhere to, the most important of which is to keep it simple. A banner should be uncluttered, it should have a bold headline and any images should be vivid and of professional quality. Any points mentioned on the banner should be short and to the point and should contain the business logo and tagline if used for advertising. Make sure the banners have easy to read fonts and use bold colors.

Once you have made your design choice, contact Elegance Technology for a professional and quality print job. With our years of experience, our experienced team of professional can advise on the right type of banner for any purpose for which the client intends to use the banner.

No matter what size you need, we can accommodate your business needs.

For large format printing orders and enquiries, send us an email on or call us today on 0735 248 000.


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Promoting Business with Corporate Gifts

Corporate gifts are used mainly as a means of enhancing corporate image and creating goodwill.  In fact, corporate gifting does more than strengthen the corporate bond; it establishes a footing in the recipient’s mind and everyday life as well.

When you give corporate gifts to your customers, you reinforce other elements in the firm’s marketing communication mix such as advertising and sales promotion. In addition, giving gifts to employees, business associates, vendors  or suppliers also renews their bond with your business.

Corporate gifts are an important tool in the marketing communication mix.

Not only is choosing the right gift and method of giving is important, but also making the choice to proactively seek your client’s preferences and make a friendly gesture in the form of something thoughtful for them to have that reminds them you value the business relationship they share with you.

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1. Develop Business Relationships

Companies are comprised of people, and people just love receiving gifts. They are also more likely to pay more attention after receiving a gift. If the promotional product you give can be used regularly in an office environment, it will be a constant reminder of your helpfulness and good will. This goes a long way when developing relationships with existing and prospective clients.


2. Raise Your Brand’s Awareness

Using promotional material as corporate gifts quite literally puts your name out there. By distributing gifts with your business name, logo and contact information, you are spreading awareness of your company. By receiving something free from your company, they associate with the gift and in turn, your company, positively.


3. Save Your Business Money

Corporate gifts are an incredibly cost-effective method of advertising. As they are usually retained and used quite frequently, the cost per impression is minimal compared to other forms of mass media or targeted advertising.


4. Maintain Customer Loyalty

Customers who receive corporate gifts are more likely to give you repeat business. It also enforces the partnership link between your business stakeholders. Giving corporate gifts reminds the receiver that their business is important to you. This is a positive feeling that increases loyalty.


5. Improve Customer Image And Perception

By receiving a gift, you develop a positive perception of the giver. The idea of giving is associated with goodwill. By giving corporate gifts to your stakeholders and prospective clients, you improve your company’s image and increase positive perceptions.


6. Generate More Leads

By distributing your company’s logo, name and contact details on corporate gifts, you increase awareness, interest and curiosity in your business. You can use gifts as an incentive to capture email addresses or sign up for free trials. Customers are much more receptive to a company that gives them free gifts.


7. Generate More Referrals

Your customers are very useful in generating new leads. By asking them to provide referrals, you can capitalise upon their vast connections. You can use promotional products to encourage lead generation. Offer them as incentives to gain these referrals.


8. Increase Sales

Customers who receive corporate gifts are more likely to spend more on products and services from the company that gave it. Sales will also naturally increase in accordance with increased goodwill and brand awareness. Customers feel they get more value for money or are highly valued will buy more from your company.


9. Develop Employee Relations

By giving gifts to your staff, you can improve the attitudes of your employees. By rewarding them for good work with company branded gifts, it reminds them of how valued they are to the company. It motivates staff to win these awards and increases production. You can also reinforce a company’s ethos or slogan through repetition on promotional products.

Promotional Corporate Gifts Are A Cost Effective And Dependable Way To Give Your Company Advantages In The Business World.

For best results place your corporate gift giving in the hands of a professional company like Elegance Technologies. Visit our website to see how we can help you.

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