Corporate gifts are used mainly as a means of enhancing corporate image and creating goodwill. In fact, corporate gifting does more than strengthen the corporate bond; it establishes a footing in the recipient’s mind and everyday life as well.
When you give corporate gifts to your customers, you reinforce other elements in the firm’s marketing communication mix such as advertising and sales promotion. In addition, giving gifts to employees, business associates, vendors or suppliers also renews their bond with your business.
Corporate gifts are an important tool in the marketing communication mix.
Not only is choosing the right gift and method of giving is important, but also making the choice to proactively seek your client’s preferences and make a friendly gesture in the form of something thoughtful for them to have that reminds them you value the business relationship they share with you.
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CORPORATE GIFTS CAN HELP:
1. Develop Business Relationships
Companies are comprised of people, and people just love receiving gifts. They are also more likely to pay more attention after receiving a gift. If the promotional product you give can be used regularly in an office environment, it will be a constant reminder of your helpfulness and good will. This goes a long way when developing relationships with existing and prospective clients.
2. Raise Your Brand’s Awareness
Using promotional material as corporate gifts quite literally puts your name out there. By distributing gifts with your business name, logo and contact information, you are spreading awareness of your company. By receiving something free from your company, they associate with the gift and in turn, your company, positively.
3. Save Your Business Money
Corporate gifts are an incredibly cost-effective method of advertising. As they are usually retained and used quite frequently, the cost per impression is minimal compared to other forms of mass media or targeted advertising.
4. Maintain Customer Loyalty
Customers who receive corporate gifts are more likely to give you repeat business. It also enforces the partnership link between your business stakeholders. Giving corporate gifts reminds the receiver that their business is important to you. This is a positive feeling that increases loyalty.
5. Improve Customer Image And Perception
By receiving a gift, you develop a positive perception of the giver. The idea of giving is associated with goodwill. By giving corporate gifts to your stakeholders and prospective clients, you improve your company’s image and increase positive perceptions.
6. Generate More Leads
By distributing your company’s logo, name and contact details on corporate gifts, you increase awareness, interest and curiosity in your business. You can use gifts as an incentive to capture email addresses or sign up for free trials. Customers are much more receptive to a company that gives them free gifts.
7. Generate More Referrals
Your customers are very useful in generating new leads. By asking them to provide referrals, you can capitalise upon their vast connections. You can use promotional products to encourage lead generation. Offer them as incentives to gain these referrals.
8. Increase Sales
Customers who receive corporate gifts are more likely to spend more on products and services from the company that gave it. Sales will also naturally increase in accordance with increased goodwill and brand awareness. Customers feel they get more value for money or are highly valued will buy more from your company.
9. Develop Employee Relations
By giving gifts to your staff, you can improve the attitudes of your employees. By rewarding them for good work with company branded gifts, it reminds them of how valued they are to the company. It motivates staff to win these awards and increases production. You can also reinforce a company’s ethos or slogan through repetition on promotional products.
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